All SEO techniques that don’t involve website content are categorized as off-page SEO.
Some off-page SEO strategies are:
content marketing, social media, and citation building, among other things.
These methods improve your site’s authority, trust, and relevance by assisting users and search engines in understanding it.
Why is off-page SEO important?
When ranking pages, Google takes a lot of off-page factors into account. One of the many factors is links.
It is therefore challenging to rank solely on content.
For instance, the UK’s This Times page is ranked #1 for “best places to live”:
It appears promising at first. For that reason, it might be highly ranked. A content gate is unlocked by clicking on any location, though.
Due to this, the page is useless to the majority of users and is unfit for the top spot.
More consideration should be given to this survey of 1,000 people about the best places to live.
The former most likely ranks higher than the latter due to off-page SEO rather than superior content.
On-Page SEO vs. Off-Page SEO vs. Technical SEO
All SEO strategies are made up of on-page SEO, off-page SEO, and technical SEO. Why?
- On-page SEO makes it easier for search engines to understand your content and rank it. On-page SEO includes the content, title tag, image, and more.
- Off-page SEO involves doing things on a website.
- Technical SEO has an effect on how search engines crawl and index pages. Structured data, improving the speed of a site, etc.
Off-page SEO Benefits
Off-page SEO is good for website owners because it helps their sites rank higher.
Off-page SEO’s biggest benefit. When your SERP rank is higher, you get more traffic.
PageRank boost
It was made by Larry Page and Sergey Brin, the two people who started Google, and it helped Google give the best search results.
Google uses more than 250 factors, like page rank, to rank websites.
More exposure
A site with a high rank gets more links, visits, and mentions on social media. One thing leads to the next, and so on.
Trustworthiness
Expertise, Authority, and Trustworthiness (E-A-T) is a new feature from Google that affects rankings and off-page SEO.
In simple terms, Google wants to rank websites that show expertise and authority on a subject. One way to make sure that the algorithms picked up trustworthy websites is by looking at the number and type of incoming links.
12 Off-Page SEO Activities
Brand Mentions
According to Gary Illyes, a Google Webmaster Trends Analyst, good content, a few backlinks, brand mentions, and social media mentions are all beneficial.
Search engines may be notified of your popularity by social mentions. Brand mentions will increase if you interact with social media users and give them helpful advice to establish your authority and trust.
Commenting
Getting backlinks was as easy as leaving a comment on another blog with a link to your website. Google said that backlinks to irrelevant comments are useless because they were abused.
You might not see the point in leaving comments on blogs, but there are many benefits if you do it right and with the right people. It will help you get in touch with people who run blogs and leave comments.
Forums
Find and participate in forum discussions about products or services. Join the community, reply to threads, address issues, and share advice—Google loves discussions!
Create a complete profile and include an anchor in your signature so that it appears alongside your comments. Look through do-follow forums.
Influencer Outreach
Add a section to your article that is driven by the community, and then use Buzzsumo to reach out to influential people in your field to get feedback, quotes, or reviews. Highlight their quotes and explain what they mean.
After it’s out, ask them to spread the word. People love to hear what influential people think.
So, you can connect with people who have a lot of power and use that to boost your own.
Guest Author
Numerous blogs are accepting guest posts right now. Simply choose the keyword you’re interested in and conduct the following search on Google:
Keyword + “become a contributor”
Keyword + “write for us”
Keyword + “guest blogging”
Keyword + “contribute”
Questions & Answers
Stack Overflow, Quora, and Yahoo Answers are great places to build authority by writing great content and sharing it with the right people. Choose a high-authority and relevant platform, search for your niche and related questions, and answer them with value.
To help visitors find your guide, link to it. Avoid spamming with links. This strategy can revolutionize off-page SEO if done right.
Content Marketing
Instagram is best for photos, YouTube for videos, and Facebook and Twitter for thoughts. We usually post on Facebook and Twitter but ignore YouTube and Instagram.
Say you wrote a Shopify exit popup tutorial. Create a YouTube tutorial and include the content URL in the description.
Thus, Googlers and YouTubers will find your content. Repurpose content for your audience and resource, and take advantage of social media boosts.
Broken Link Building
Breaking links is intriguing. Find broken links and contact resource owners. You could update a broken link to one of your pages or offer to replace an outdated competitor’s link with one of your links to similar content. Reducing redirects and 404 pages improves user experience.
Web hosting expires or migration messes up site assets, causing broken links. Typing errors can cause them. Choose a reliable web host and proofread to avoid spelling errors.
Social Networking
Research shows that people spend more time on social media than even a few years ago. Using social media to promote your content is a good off-page SEO strategy.
Google sees content with clicks from multiple IPs as more authoritative.
Quality content with real-world statistics can be shared across networks, reaching more people.
Social Bookmarking
One of the fastest ways to get new visitors is through social bookmarking. But there’s a protracted discussion about whether or not to put it to use. Some of the best social bookmarking sites include StumbleUpon, Delicious, Digg, and Reddit. Write an attention-grabbing headline and fill out the rest of the article with high-quality information if you want to use it.
Commenting
Getting backlinks was as easy as leaving a comment on another blog with a link to your website. Google said that backlinks to irrelevant comments are useless because they were abused.
You might not see the point in leaving comments on blogs, but there are many benefits if you do it right and with the right people. It will help you get in touch with people who run blogs and leave comments.
Newsletters
Interacting with your audience via a newsletter is cost-effective. Plan your newsletter, including recent site content and possibly original newsletter content. Newsletters should be brief but informative. They should also be digestible.
Send the newsletter at your audience’s local time. Your subscribers will read and value your newsletters if you provide value, advice, and timely information. Sending too many newsletters will annoy readers and lose subscribers.
Newsletter design matters too. Newsletter design tips for clicks and engagement.