This article will go into detail about what technical SEO is, how it differs from other forms of SEO, and how you can get started with it.
Technical SEO refers to improving the technical components of your website so that search engines can properly crawl, index, and render your website.
Although you could be tempted to completely neglect this SEO element, it is crucial for your organic visitors. Even if your material is the most extensive, helpful, and well-written, very few people will ever read it if a search engine cannot crawl it.
Is there a sound when a tree falls in a forest while no one is present to hear it? Without a solid technical SEO basis, search engines will not understand your content.
Technical SEO is used in order to improve a website’s technical elements and raise its search engine rankings. Through technical optimization, a website can be made faster, more search engine friendly, and easier to crawl.
If search engines like Google, Bing, and others can quickly locate, index, and show your material, more people will find it. More engagement and sales result from increased reach across all media.
Improve Your Search Engine PositioningThis entails showing up at the top of all search results as well as in the “People also ask” and “Featured snippets” sections. For Google, this is gold.
Along with your content, search results should also include images, videos, ratings, calls to action, and other elements. Anything that makes the search results for your website more appealing than those of your rivals is a bonus. Always keep in mind that an engaging outcome will boost involvement.
By automating this procedure, you may avoid having the incorrect image or text fragment displayed when your material is shared on social media. By doing this, message consistency between channels is guaranteed.
If your social media image preview is not automated, it will select an image from the page’s images if your social media image preview is not When your pages are returned, you have complete control over what users of social networking platforms see when you automate a field for this.
To keep your information current and pertinent, keep an eye out for things like broken links, page not found problems, and missing picture alt tags. You will be penalized by search engines if your pages link to invalid pages. These can be fixed using an automated procedure before Google or others discover them.
Instead of paying an SEO company to add particular meta tags to every post, we can automate a lot of this with our “Sensible Defaults” strategy. In order to achieve this, we designate specific CMS features as metadata fields that will be used by default, such as teaser pictures for social media featured images and teaser snippets for social media descriptions. Then, your content designers can change each of these settings on a page-by-page basis and instantly crop images to use the best focal point when sharing content.
Your content designers and writers may concentrate on “creating fantastic material” that the technical SEO strategy as much as possible automates to make it easily findable, indexable, and presentable. So, the marketing of this content on social media and search engines can be given more importance.
Technical SEO makes sure that your website has technical features that search engines like, such as a responsive design, a secure connection, and a fast load time.
There is a checklist of essential technical SEO steps. Follow these tips to make sure that search engine algorithms like the safety and structure of your site.
Web server-browser connections are secured with SSL. Instead of “http://,” SSL sites begin with “https://.”
Google declared in 2014 that HTTPS-secured websites would be given preference in Google results.
Although the majority of the best website builders now come with SSL by default, it is still a good idea to install an SSL certificate on your website.
2. Increase the speed of your website.
Search engines care about how fast a page loads.
Some ways to speed up a site are:
- Use fast hosting.
- Use a DNS provider that is fast.
- Limit the number of “HTTP requests” and plugins and scripts.
- Use one CSS stylesheet instead of several or inline CSS.
- Minimize image files (without being too pixelated).
- Website compression (this can be done using a tool called GZIP)
A “responsive” website design allows for simple navigation and reading on any device.
Receptive websites are valued by Google’s algorithms. A responsive website is even more essential in light of Google’s “mobile first” indexing.
Your website should be fully responsive and display well for users on mobile devices, tablets, and desktop computers.
An XML sitemap is a file that tells search engines where each page is on your website so they can better comprehend it as they crawl it. You may think of it as a kind of “search roadmap.”
It also includes helpful details about each page on your website, such as the date the page was last changed, it’s ranking on your website, and how regularly it is updated.
Sitemap XML is automatically built in WordPress; if you’re using another platform, you might need to employ a sitemap generator to make one.
You can use the free Google Search Console and Bing Webmaster Tools from Google and Microsoft to submit your site for indexing.
Upload your website’s XML sitemap (see example above) to Google Search Console and Webmaster Tools as soon as it goes live so they can crawl it and show search results.
These services let you monitor your site’s search engine performance and do other things.
- mobile-testing your site.
- Viewing site backlinks
- Disavow spam
Search engines can better understand your website’s content with structured data markup. This information can increase relevance and search engine indexing.
Structured data enhances search results with “rich snippets” like star ratings, price information, and reviewer details
These improved results, which are more visually appealing and offer searchers useful information, can raise your click-through rate (CTR) and site traffic. Because search engines favor websites with higher CTRs, incorporate structured data into your website.
Duplicate content can be used to trick users and search engines, as well as to rig traffic or search results.
As a result, Google and Bing advise webmasters to address issues with duplicate content.
Duplicate content problems are resolved by stopping your CMS from publishing multiple page or post versions (for example, by disabling Session IDs where they are not vital to the functionality of your website and getting rid of printer-friendly versions of your content).
Search engines are informed where your “main” content is by the canonical link element.
It varies. Technical SEO can be confusing and hard to understand, even though the basics aren’t all that hard.
All SEO enhancements not falling under the other two categories are included in technical SEO. The code of your website will be affected by these changes. Correcting poor technical SEO can slightly but significantly improve rankings. Illustration: Website speed.
SEO rarely requires coding. SEO can be done well without code. However, a good understanding of programming or the ability to code is always useful.