Introduction to Google Tag Manager

Although there was no such discussion-criticism about Google Tag Manager even a year ago, now a bit of talk about this tool is being heard in the industry.

Table of Contents

What is Google Tag Manager?

Google Tag Manager is one of Google’s tools, Which will help you to give a complete idea about your website.

We try to understand this with the help of an example. A few days ago, one of my students suddenly messaged me. He informed me that he was working for a client. His website or landing page is getting enough traffic or visitors, but the conversions are not very good.

Then I asked him how far the visitor scrolls after visiting your website!! Are they scrolling more than 50% of the website or just entering it and leaving after scrolling a little bit?

He could not give me any good answer in response to my question. Meaning he is not using Google Tag Manager on his client’s website.

Of course, he knew about these things.

Many of us who work with Amazon affiliate marketing know that some regions of a website attract users the most. Or maybe we need to pay attention to some things regarding Amazon’s link placement.

But because there are no hard-and-fast rules that everyone has to follow now. How much time is a visitor of your website spending to understand whether the rule you have applied is working correctly or not, whether you are bothering the users or not, how much time is being scrolled, whether his eyes fell on the prize table that he made with so much time and effort!

Difference Between Google Tag Manager and Google Analytics

If this question has not occurred to you yet, then either you already know the answer, or you are not reading this post carefully.

However, if you read the above correctly, you should understand that you can get this kind of data by adding Google Analytics to your website without doing much of it.

So what exactly is the need for Google Tag Manager?

Good question!

To be honest, Google Analytics also has limitations in some areas. You and I don’t use Google Analytics as much as Google By Default provides, so they seem like a lot to us.

But big companies like Adobe, Amazon, and eBay spend thousands of dollars every month just to get this kind of analytical data.

You may optimize the website’s keywords just to rank. Still, more than getting ranked in a keyword and increasing the site’s organic traffic, the question of crores of rupees is how many products you could sell from your keyword or you on your website or how many leads you got!!

I can’t tell you how much you will gain by ranking on a keyword from which the user searches and only visits the site but does not provide any leads or buy any products.

So besides ranking on keywords, you need to understand how much sales are coming from which keywords, along with increasing organic site visitors!!

Pros and Cons of Google Tag Manager

You need to have some technical knowledge to talk about the advantages and disadvantages of Google Tag Manager. No problem, I’m trying to explain things as simply as possible.

Benefits of Google Tag Manager

Data-Driven Digital Marketing & SEO Campaigns can be done.

It is possible to get a complete and adequate understanding of the website’s User Behavior.

Data-Driven Digital Marketing & SEO Campaigns can be done.
It is possible to get a complete and adequate understanding of the website’s User Behavior.
The method of use is straightforward.
It will save you a lot of time.
You can control everything from one place to your data analysis and tracking.
You can quickly solve minor problems yourself.
It is an entirely free tool.
Google is constantly confirming the UI-UX & Security aspects of these tools.
You can do version control very quickly.
Access can be easily and securely shared.

Disadvantages of Google Tag Manager

Tea has a stigma! But while writing about the stigma of Google Tag Manager, it never occurred to me whether the tools have any downsides.

However, after doing a little research, I found that, well, these tools also have issues with 2/1 minor matters.

Below is a small discussion about them.

If there is even one small mistake while embedding the code of Google Tag Manager (GTM) on your website, then damn!!
It might be difficult for you to work if you don’t have a basic understanding of HTML, JavaScript & DOM.
GTM does not have any live support or online support system.

Using Google Tag Manager

Honestly, if you think reading this one article will make you a complete master of Google Tag Manager! Then you think wrong.

That is not possible.

Many are running multi-billion dollar companies with just this tracking faking! A vast operation is going on with more than a thousand officers and employees each of them.

This article may not help you much. But I can say this much, and if you read the rest of the article, you will have a clear idea about Google Tag Manager.

Account Structure of Google Tag Manager

Take a closer look at this picture above. I have created several Google Tag Manager (GTM) accounts within one of my Gmail accounts.

Several Containers are created inside each of those accounts. That means the account structure of Google Tag Manager is basically.

Gmail Account > GTM Accounts > Container.

Follow this formula. Once you get this in your head, working with GTM will become easy.

Google Tag Manager (GTM) Account Rules

1. First, you must go to tagmanager.google.com and create an account. The link will take you to a dashboard, as shown below. But before that, it needs to be said; You must be logged in to your Gmail account.

.2. Then press the Create Account button.

3. Select your website name, country, web address, and web as shown below and click on Create button.

4. Agree to the Terms & Conditions and click the Yes button.

Agree on GTM Terms & Conditions

Done. Your Google Tag Manager account has been created.

Pour it into a bowl and enjoy the delicious taste of Google Tag Manager with your family!

Introduction to Google Tag Manager (GTM) Dashboard

Once you see this interface as new, you may think, Oh my God! Where did I come from again?

There is nothing to fear. Let’s see if things are clear.

To work in Google Tag Manager, you must understand the five menus on the far left very well. So let’s get started.

Template

You may ask why I started from the bottom instead of from the top. Because if you understand it like this, I think it will be much easier for you to understand the matter.

So the template thing is like a ready-made package. A person has made something to do something, and you are benefiting from it; This is another matter.

For example, suppose you have an eCommerce website. Now you want to track everything someone does on your website, from when they arrive to when they leave.

Now, if you are going to track everything like this one by one, it can be very time-consuming.

You can easily do this by using one of the templates.

Folders

For the convenience of working, you can create your different tags in different folders.

Variables

This is where the real game begins. Well, before that, let me tell you the primary purpose of GTM very simply.

GTM helps by tracking events on your website and sending that data to Google Analytics, Google Ads, or Facebook pixels.

Now, if you ask, what is the event thing? Then the answer should be –

Everything a user does when they visit your website is an event.

Now let’s get to the point. What is a variable, or what does it do?

Let’s try to understand this with an example. Suppose I want to track how long a user stays on my website.

In that case, how long, how many seconds, or how many minutes he is on my website – this is the number value; This is called a variable.

Similarly, if I want to track how many products are selling on my website, this is the product name,, ID, or SKU Number; These things are called variables.

Hope you understand what a variable is.

Triggers

This is where I want to track how long a person stays on my website or how far they scroll, which page I want to follow; On my blog post, on my product page, or my service page!! Or on all pages of my website.

You can tell this from the Triggers option. What you want to track on which page or in which condition, or more simply, where and when you want to follow these things, you have to tell from the triggers option.